EPF Visual Identity
A practical reference for the colours, type, symbols, and poster styles that make EPF materials feel like they belong together.
Clear, consistent, recognisably EPF. Use these building blocks across posters, social graphics, and presentations.
A shared visual language
- Start with one clear subject and a strong visual hierarchy.
- Use the palette and type choices on the next slides as your foundation.
- Give the EPF mark room to breathe and keep supporting details readable.
Repeat the essentials
Bring the same pink-red accent, type choices, and EPF symbol into each piece. Repetition helps posters and digital graphics feel part of one family.
Set a clear hierarchy
Make the main heading easiest to notice, then guide the reader through supporting details. Use size, weight, and spacing to show what matters first.
Keep the mark intact
Use the supplied EPF artwork at its original proportions. Leave clear space around it and choose a version with enough contrast for its background.
Adapt the layout
Posters, square posts, and slides need different arrangements. Adjust the scale and spacing to fit each format while keeping the same visual ingredients.
EPF colour palette
Use the exact hex values to keep colours consistent between design tools and screens.
#ff0052
#fffffd
#171717
#000000
- Use #ff0052 for accents, rules, and emphasis.
- Use warm white for open backgrounds and ink for comfortable reading.
- Keep contrast high, especially for small text.
EPF type
These three fonts are already used across the site. Keep their roles consistent when making new material.
- Oswald — headings, titles, and short labels. Use bold or extra-bold weights.
- Inter — paragraphs, captions, and longer information.
- JetBrains Mono — codes, small technical labels, and occasional emphasis.
- Use uppercase for short display headings; keep longer text in sentence case.
TOGETHER
for everyone.
EPF symbols
These are the official EPF flags and marks. Download the version that fits your design and use the original file so its colour and shape stay crisp.
Choose the right version
Use the full flag when the design has room for it. The standalone mark works better at smaller sizes or in tighter layouts.
Give it contrast
Place the artwork on a calm background where its shape is easy to recognise. The transparent mark is useful over solid colours.
Keep its proportions
Scale the artwork evenly from its corners. Do not stretch, crop, or redraw the flag or hibiscus.
Leave clear space
Keep text, borders, and other graphics away from the edges so the EPF symbol remains distinct.
Poster examples
These community posters show how EPF colours, symbols, and messages can work together across different formats. Use them as inspiration, or share the designs as they are: print them as posters or stickers, post them on social media, or display them at meetings and events!





